Startup Help Inc.: Empowering Entrepreneurs

The Arora-based wellness brand  Lumera Naturals reached out to Startup Help Inc. to increase awareness and grow retail partnerships for its organic skincare line.

The challenge

Although the products had positive customer feedback, the founder struggled to stand out in a crowded beauty market and secure shelf space with larger retailers.

The impact

The brand expanded into multiple boutique retail stores, increased online sales, and built a loyal customer community through strategic storytelling and brand positioning.

“When I started the business, I knew the products worked because customers kept coming back,” says founder Emily Hart. “But I didn’t know how to communicate the brand in a way that would attract larger opportunities.”

The Mentors at Startup Help helped me with a branding strategy for my business. They refined my brand messaging around sustainability and clean ingredients while launching campaigns focused on customer education and authentic brand storytelling. Media exposure and influencer partnerships helped increase visibility and build trust with new audiences.

 “After the Startup Help support, the biggest change was confidence in how we presented ourselves,” Hart explains. “People stopped seeing us as a small local business and started viewing us as a premium wellness brand.”